At the Wharton West Workshops, leading innovators and subject experts on distributed technologies will provide hands-on exposure to the latest connected business tools and trends. This day-long event offers interactive seminars targeted to business professionals and technology strategists.
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TRACK I |
TRACK II |
| 8:30am-
10:30am |
Massively Multi-Layered:
Learning from Virtual Worlds
[Moderator: Mark Wallace (3PointD), Helen Cheng (Seriosity), Nic Ducheneaut (PARC),
Corey Bridges (Multiverse), Jerry Paffendorf (Electric Sheep Co.)]
Are massively multi-player online games (MMOGs) the next great computer operating system... or are they, perhaps, the next operating system for post-industrial civilization? This session will consider what insights MMOGs can provide into the future of social and business interactions.
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The Personal Infosphere
[Moderator: Jeff Clavier (SoftTech VC), Dalton Caldwell
(imeem), Yael Elish (eSnips), Hans Peter Brondmo (Plum), Tariq Krim
(Netvibes), Ben Golub (Plaxo)]
Taming the torrent of information available to each of
us will require tools that are inherently social (because there
is wisdom in crowds), converged (because everything isn't on the Web), and multi-faceted (because everyone sees the world
differently). A new generation of tools is using these characteristics
to deliver value in a surprising range of contexts.
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| 10:30am-
12:00pm |
Decentralizing Data
[Moderator: Tantek Celik (Technorati), Rohit Khare (CommerceNet),
Matt Augustine (Microsoft), Brian Dear (EVDB), Kevin Lawver (AOL), Andy Baio (Yahoo!), Matt Kaufman (Edgeio)]
There is a sea change coming in the shift from centralized walled-gardens
of data, content, and social-network profiles to a world where the vast
majority of such data is decentralized and users have far more control
and ownership over their own data. These changes will impact nearly every
site on the web as we know it.
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Enterprise User Perspectives
[Moderator: Peter Rip (Leapfrog Ventures), JP
Rangaswami (DrKW), Jeff Nolan (SAP), Cydni Tetro (NextPage)]
It's easy to talk about the potential of "web 2.0" technologies
in a business context, but what actually happens when the rubber
meets the road? In this workshop, enterprise change agents will
discuss the promise and pitfalls of implementing web services, blogs,
wikis, and other innovations within organizations.
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| 12:00pm-
1:00pm |
Lunch |
| 1:00pm-
2:30pm |
Life in the Wireless City
[Moderator: Esme Vos (Muniwireless.com), Greg Richardson
(Civitium), Larry Alder (Google), Paul Bragiel (Meetro)]
Clouds of wireless connectivity are springing up in municipalities across the US and the world. Are these forward-thinking government initiatives, or a waste of taxpayer money? And, other than basic connectivity, what can municipal wireless networks enable?
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Engaged Markets A:
Conversations
[Moderator: Tara Hunt (Citizen Agency), Francois
Gossiaeux (Corante), Brett Hurt (Bazaarvoice), Robert Scoble (Microsoft)]
Users are more engaged than ever, participating in discussions, sharing
information, writing blogs, and more. How do marketing and commerce
work when users are in control? This session will include an update on the findings of a summit on marketing innovation.
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| 2:30pm-
4:00pm |
Rethinking Patents
[Moderator: Peter Harter (Intellectual Ventures),
Beth Noveck (New York Law School), Wayne Paugh (Dept. of Commerce), Robert Barr (UC Berkeley)]
Patents will have a huge impact on innovation and economic success in the tech world in the coming years. Just about everyone agrees that the patent system is broken, yet there is violent disagreement about the solutions. This session will bring together multiple viewpoints on these important issues.
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Engaged Markets B:
Social Multimedia
[Moderators: Pete Blackshaw and Max Kalehoff (Nielsen
Buzzmetrics), Stan Joosten (P&G), Michael Wiley (GM), Curt Hecht
(GM Planworks), Brian Zeug (Yahoo!), Oliver Luckett (Revver)]
Now that user expression is dialing up to a more emotional and viral
level through social multimedia platforms -- including images, audio and video -- how are marketers facing the challenging implications on traditional marketing practices and customer relationships?
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| 4:00pm-
5:30pm |
Attendee Roundtable A
We open the floor for some of our fantastic attendees to
give presentations on their areas of expertise, or other issues
they are passionate about.
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Attendee Roundtable B
We open the floor for some of our fantastic attendees to
give presentations on their areas of expertise, or other issues
they are passionate about.
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| 5:30 |
Reception and Technology Showcase
(Open to all Supernova conference attendees) |
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