San Francisco. California’s jewel. America’s prettiest city. Cool fog and hot startups.
On October 4–5, 2007, I return to the city by the bay for the fourth and final Event Apart conference of 2007. The schedule of presentations, published Monday, outlines a holistic approach to web design rarely seen on conference stages.
There are sessions on writing the user interface and developing effective content strategies (art direction for words, if you will). Sessions on designing and redesigning brands, adding ’zazz to tired layouts, and creating designs that scale to accommodate a thousand users or millions.