idea: high-end luxury goods (clothing, accessories) brand "FAKE". design a logo with nice type and the ironic attraction will do the rest. The lines write themselves: "... it til you make it.", "why bother pretending?", "authentic superficiality", "wear it on your sleeve, collar, chest, or behind." And the clothing tag copy as well: "Genuine FAKE merchandise. Accept no imitations." Inspiration from @verbal's photo: flic.kr/p/9H59oK farm3.static.flickr.com/2093/5715639159_914fc87d2c_o.jpg

idea: high-end luxury goods (clothing, accessories) brand "FAKE". design a logo with nice type and the ironic attraction will do the rest. The lines write themselves: "... it til you make it.", "why bother pretending?", "authentic superficiality", "wear it on your sleeve, collar, chest, or behind." And the clothing tag copy as well: "Genuine FAKE merchandise. Accept no imitations." Inspiration from @verbal's photo: flic.kr/p/9H59oK