@aral @braempje #indieweb #UX-focussed since start.
"mainstream" before #selfdogfood is a known anti-pattern: http://indiewebcamp.com/antipatterns#mass_adoption
i.e. before you have designed and built a good UX to #ownyourdata or even just to own your notes on your site before tweeting them, for *yourself*, how do you expect to design and build a good UX for the mainstream?