How not to onboard users, as shown by @UserOnboard:
* Block content with a “Your email” form overlay
* Misleading copy: “Without further ado, here is...” [actually with one further “ado” — please give us your email address first]
* Mocking copy: “Thanks for reading!” blocks content to be read
* Creepy first-person copy: “… because I know you’re busy” — ‘I’ who? Is @UserOnboard claiming to be a self-aware AI?
of https://www.useronboard.com/how-applemusic-onboards-new-users/ — article via @KevinMarks.