@robinberjon @marcosc glad to hear JSONLD helped inspire incubation model. Will look for repo.
Google because, well one small group in Google to be fair, because:
(1) they (that small group) bullied Microsoft and their search engine licensee Yahoo into the original "co-launching" (in name only) of schema_org. Oligopoly/collusion etc.
(2) they (same small group) did introduce (AFAIK) the "embed JSONLD in a script tag in HTML" (AKA JSONLD data islands) thing which is the latest DRY-violating thing SEOs are shoving into other people’s pages, which means it won’t get maintained, will get out of sync with the actual visible content of the page, turn into noise/junk like meta keywords, and Google will stop indexing the noise (long before 15 years from now) and switch to some other thing. They do this every 2-3 years. See also GoogleBase/GBase. data-vocabulary. etc.