& @adactio https://adactio.com/journal/13035
I.e. #AMP is #openwashing not #openweb, similar to #schema before it.
It has appearances or aspects of being open (e.g. with defensive statements like "non-google committers"), but in practice is proprietarily controlled/governed (free community labor for corporate leaders), and designed (perhaps unintentionally) to bias an otherwise seemingly open ecosystem towards a single company or small anti-competitive oligopoly in practice.
Nevermind the #doublespeak of caching vs hosting, or placement within "search results" implying part of a page vs the more practically meaningful "SERP" (search engine results *page*) placement, regardless of styling as a horizontal carousel or vertical list.
I still think an actually open alternative could be beneficial.
Previously, previously, previously: