.@beep https://ethanmarcotte.com/wrote/seven-into-seven/
& @adactio https://adactio.com/journal/13035
I.e. #AMP is #openwashing not #openweb, similar to #schema before it.

It has appearances or aspects of being open (e.g. with defensive statements like "non-google committers"), but in practice is proprietarily controlled/governed (free community labor for corporate leaders), and designed (perhaps unintentionally) to bias an otherwise seemingly open ecosystem towards a single company or small anti-competitive oligopoly in practice.

Nevermind the #doublespeak of caching vs hosting, or placement within "search results" implying part of a page vs the more practically meaningful "SERP" (search engine results *page*) placement, regardless of styling as a horizontal carousel or vertical list.

I still think an actually open alternative could be beneficial.

Previously, previously, previously:
* tantek.com/2017/261/t2/open-alternatives-googleamp
 * tantek.com/2017/262/t1/amp-yourself-worse-than-html
 * tantek.com/2017/262/t2/amp-worse-than-html-subset
 * tantek.com/2017/263/t1/open-html-subset-interacts-quickly
* tantek.com/2015/280/t1/js-dr-amp-not-include-javascript
 * tantek.com/2015/280/t2/make-amp-smaller-ban-jsonld-schema-org

More: https://indieweb.org/AMP

on (ttk.me t4r93)