Microformats

Simple, interoperable, open standards

Tantek Çelik Chief Technologist

Web 2.0 themes

• "You control your own data"
• Mix & match data, APIs, services
• Open data formats & protocols
  • Truly open
  • Highly interoperable
  • "Web friendly"

Microformats Design Principles

• solve a specific problem
• simple as possible
  • evolutionary improvements
• humans first, machines second
  • presentable and parsable
  • adapt to current behaviors
• reuse from widely adopted standards
  • "Those who ignore standards are doomed to reinvent them."
• modularity / embeddability
• decentralized development, content, services

Microformats.org Community

• Built by active participants
• Open source tools
  • MediaWiki, Wordpress, Mailman, open tagging
• Open communications
  • blogs, tags, public email archives, anonymously editable wiki, irc
• Open from the start
  • research, brainstorming, drafts
• Get real!
  • Question emperors without clothing
  • invalid experts dismissed as zealots/pundits

hReview: distributed reviews

• Based on extensive research
• Open call for participation
• Broad co-authorship:
  • Technorati, Yahoo!, Six Apart, Microsoft, AOL, CommerceNet
• More contributors and implementers
  • DinnerBuzz, MAKE magazine, Pluck, etc.
• hReview creator
• G-Tools Amazon reviewer
• See more examples at the hReview spec

hCard: sharing contact info

• RFC2426 vCard 1:1 in visible (X)HTML
• hCard creator
• 40000+ Avon representatives
• Favelets for copying hCards
• Web Essentials 05 Presenters page
• Web 2.0 Speakers
• See more examples at the hCard spec

hCalendar: aggregating events

• RFC2445 iCalendar 1:1 in visible (X)HTML
• hCalendar creator
• EVDB and Yahoo Upcoming.org
• Web Essentials 05 Program
• Web 2.0 Schedule
• subscribe to the events on a blog

More Microformats...

• licenses, tags, nofollow, rel-directory, rel-payment
• geo & adr for locations
• hResume
• listings (for sale / want)
• media-metadata
• XOXO & S5 for outlines & presentations
• You just experienced it!

Colophon

• XHTML
• CSS
• S5 v1.1xoxo
• XOXO
• hCard
• hCalendar
• rel="license"
• Some rights reserved. CC by-2.0

Thanks!