1. Microformats

    March 13th 2006 SXSW Interactive

    Tantek Çelik Chief Technologist Technorati
  2. (cc) Creative Commons BY
  3. SXSW Interactive Speakers

  4. hCard markup example

    
    
                               http://tantek.com/
                               Tantek 
                                Çelik
    
                         Chief Technologist
                          http://technorati.com
       Technorati
    
    
  5. hCard markup example

    
    <address              > 
     <a                  href="http://tantek.com/">
      <span                   >Tantek</span> 
      <span                    >Çelik</span>
     </a>
     <span              >Chief Technologist</span>
     <a             href="http://technorati.com">
       Technorati</a>
    </address>
    
  6. hCard markup example

    
    <address class="vcard"> 
     <a class="url fn n" href="http://tantek.com/">
      <span class="given-name">Tantek</span> 
      <span class="family-name">Çelik</span>
     </a>
     <span class="title">Chief Technologist</span>
     <a class="org" href="http://technorati.com">
       Technorati</a>
    </address>
    
  7. hCard markup example

    
    <address class="vcard">
     <a class="url fn n" href="http://tantek.com/">
      <span class="given-name">Tantek</span> 
      <span class="family-name">Çelik</span>
     </a>
     <span class="title">Chief Technologist</span>
     <a class="org" href="http://technorati.com">
       Technorati</a>
    </address>
    
  8. More than just "good class names"

  9. Microformats Process

    1. pick a specific, simple problem and define it
    2. research & document current web publishing behavior
    3. document existing formats in the problem area
    4. brainstorm with implied schema / reuse names
    5. iterate within the community
  10. Microformats: 2004 → 2006

  11. Microformats: 2004 → 2006

  12. Microformats Community

  13. Microformats Exercise for the Reader

  14. Colophon

  15. Thanks!

  16. Appendix: Microformats Principles

  17. Appendix: Microformat History