says @matthewlevine: "flourishing beyond mere happiness" http://j.mp/nytprm. I say "Ads Implant False Memories": http://wired.com/wiredscience/2011/05/ads-implant-false-memories longURL for the New York Times article "A New Gauge to See What’s Beyond Happiness": nytimes.com/2011/05/17/science/17tierney.html
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